Optimising Fashion E-commerce

Product returns have long been an acute problem for the booming e-commerce fashion industry. With the growth of online channels and increasingly lenient product return policies, the way consumers interact with retailer brands and make purchasing decisions changed forever.

It has never been easier to order products online, try them on at home and return anything (or everything) that you do not want, knowing that you will receive a full refund. American consumers returned an incredible $428 billion worth of goods in 2020. A quarter of the total return figures came from e-commerce sales, most of which was from apparel retailers.

Dealing with such enormous quantities of product returns comes with serious operational challenges that eat into profit margins, undermine consumer loyalty and lead to inefficient operations.

Consumers face many difficulties when trying to determine their perfect size and fit for a particular product when shopping online. This often leads shoppers to purchasing items that aren’t a good fit for them. As a result, shoppers end up wasting their time on complicated return processes which negatively affects the overall shopping experience. This decreases the average sales and lifetime value of current clients.

3D Avatars Help Customers to Find the Right Product

Texel.Moda develops and manufactures solutions that enable high-precision 3D capture, measurement and analysis of human body. We help fashion retailers to provide highly personalized fit and size recommendations to shoppers, resulting in increased net revenue, improved conversion rate and reduced product returns.

By combining our technology with 3D clothing, fashion brands can create a virtual dressing room for a website or mobile application. Our 3D avatars are fully compatible with all major 3D fashion design software programs.

Our unique technology allows anyone to create a digital avatar for online shopping, helping customers to confidently select the best fitting product style and size. This leads to a better customer experience and lower product returns for fashion retailers.

We believe that “fit” is at the heart of the apparel industry and make it our mission to help clothing brands to utilize our large dataset of full body 3D scans to transform their entire business throughout design, manufacturing and offline & online channels.

The Benefits of Online Shopping Avatars

Online shopping avatars bring a variety of benefits to fashion brands helping to streamline business operations and improve the overall user experience. Below are just a few ways that shopping avatars can bring value to fashion businesses:

Increasing average order value

The shopping avatar technology developed by Texel.Moda helps to increase the average order value by improving consumer confidence, and encouraging shoppers to browse the website for longer.

Improving customer engagement

Virtual dressing room technology enables fashion businesses to increase consumer engagement which positively affects the overall user experience.

Conversion rate uplift

By implementing shopping avatar technology, fashion e-commerce businesses can increase their conversion rates by up to 40%.

Wow-effect

Create a wow-effect for online shoppers, and bring innovation to your company image.

Shopping Avatars for User Experience Personalisation & Digitalisation

As the dynamics of the apparel industry are changing dramatically, the user experience digitalisation & personalisation are becoming crucial for efficient business operations.

The wrong product size or fit can lead to disappointed customers, which results in high product return rates and bad reviews. When shopping online, most consumers lack personalised professional advice and customized products and recommendations. This goes hand in hand with the increasing demand for personalization.

According to Accenture, 91% of consumers are more likely to purchase products from brands that recognize and remember them, and provide relevant offers and recommendations.

Technology can help with improving the shopping experience by making it more engaging and personalised. Fashion brands can utilise technologies such as Texel.Moda to provide personalised size recommendations and virtual fitting experience.

Data backed sizing studies based on primary body scan data allow fashion brands to plan their business operations smarter, therefore reducing the production life cycle and waste. This data can further empower design teams to create garments directly on 3D models & validate garment-fit variations based on a searchable database of 3D models.

With the help of Texel’s technology, product development and the fitting process is made more personalized by empowering teams to design and fit garments on 3D avatars of actual brand customers. In the growing fashion industry, inclusivity is crucial, meaning that we cater to all the body shapes of your diverse customer base, bringing you deeper intelligence to design & fit garments.